CLIENT: VOGNYAR
Creation of the brand Fireman and bringing it to market
Tasks:
To develop a brand and its promotion strategy for a new Ukrainian product — super-sharp fermented sauce, which is made using a unique technology for Ukraine with a natural composition
Look case
Solutions:
We created the brand Vognyar, which attracted the attention of both Central Asia and a wider range of people. The promotion strategy was called "inspire and delight" and was based on the search and education of brand ambassadors, and was implemented through public tastings, product mailing to internet influencers (without material incentives for writing reviews), creating an active community on Facebook and high quality content for it
RESULTS:
ANOTHER CASE