
CLIENT: BRITISH AUTO CLUB
YELLOW BUTTON
Tasks:
Launch of product by using mix of communication channels and achieve APP Support busy level
Build up brand’s popularity
Tell customers about advantages of car insurance
Look case

Solutions:
Design, copywriting, brand book
BTL-design
Designing a mobile app
Designing algorithms of hotline
Targeted advertisements
Radio ads
Video ads
Tire sculptures near TECs
ВTL-activity – coffee on the road
KOL
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VIDEO SERIES
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PHOTO REPORT
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RESULTS:
ANOTHER CASE