CASES
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CLIENT: L’Oréal
L’Oréal CRM
Tasks:
Increasing sales rates
Increasing brand’s popularity
Look case
Solutions:
Trigger communications
Content letters
Informational letters
Letters with samples of products
Mass-messaging SMS, Viber
MESSAGES SAMPLES
Individual CRM-strategies, communication style and design for each brand.
RESULTS:
+ 11 %sales rate increase
1 millionletters
- 79 %outflow decrease