CLIENT: VOGNYAR
Promotion and formation of loyal CA base
Tasks:
Find your target audience among all consumers of sauces and grow brand ambassadors from them. In addition, the main thing is to do it without mass communication channels. After all, they are impractical because of the dispersion of TA and selective distribution
Look case
Solutions:
We realized that our product on the shelves is already a means of targeting the target audience, so we decided to make it a channel of communication with it. First, a founder's letter was put into the ‘sauce box’. Later we launched a promotion: buy sauce - > find the code under the scratch coating - > register the code through Vognyarbot - > win a collection of Vognyar sauces. When registering, it was mandatory to specify the name, phone number and email
E-MAILS EXAMPLES
We collected a database of Consumers of Vognyar sauces, with which we then built a quality consistent communication on the Internet
RESULTS:
ANOTHER CASE